NBC Sports, one of the leading sports channel broadcaster will continue to showcase Olympic content on social media platform Twitter after renewing its partnership for the postponed Tokyo Olympics 2020 Games and for the 2022 Winter Olympics which is scheduled in Beijing. NBC Sports’ Twitter handle @NBCOlympics will share most of the Olympic content and will be streamed live to those from the United States.
The main aim of the broadcasting network is to generate Sales lead for the Games content, sold as Twitter in-stream sponsorships and Twitter in return providing sales support.
The Tokyo 2020 Olympics Games got postponed due to the coronavirus pandemic and are now rescheduled from July 23rd to August 8th, 2021. The Beijing Winter Olympic Games will be held from February 4th to 20th in the year 2022.
NBC and Twitter in collaboration are expected to bring the content on the social media platform with daily content creation, original programming on Twitter live from the host cities, plus daily polls to allow fans to choose one broadcast to stream per night.
NBC Olympics President, Gary Zenkel commented on the new deal “ It will again put NBC Olympics coverage in front of the vast and very active Twitter audiences with great Olympic moments, great Olympic programming and a nighty peak into our primetime broadcast for those not yet in front of their televisions.”
NBC Sports will also bring live studio programming of producing a 20-minute original program focusing on highlights, athlete interviews, and news on the host city. In the month of June 2021, there will be a Pre Games event available in the run-up to Tokyo 2020 including sports coverage of the United States Olympic Team Trials, and will also follow a similar pattern for Beijing 2022 Winter Olympics.
Also, the content deal will have Real-time highlights from the most memorable moments of the day. It will also include the Spanish language for America’s large Spanish-speaking population.
NBC Sports holds a history of broadcasting the Summer Olympics since Atlanta 1996 and every Winter Games since Salt Lake City 2022 and also gain rights for all the games till 2032.